Monthly Archives: May 2008

In 205 (my office) we always write down the announcement of upcoming book/case study review. The latest one on the whiteboard is my book review (Net, Blogs and Rock ‘n’ Roll) and yes, that was March.

After that we don’t have any reviews. The workload and the stress at 205 are getting harder and harder.

So sorry, I try to read more new cases and put it here. Thanks :)

It’s kinda unusual for me to put entry here after I put another yesterday due to my laziness :P But I told myself that I should maintain my blogs. If I didn’t want to maintain my blogs then, it would be better that I delete it instantly.

And I didn’t want to delete this blog.

So here we go, case study reading. Actually this case is one of other case studies in my Brand Management Class. My group was the first one to present (last Tuesday) and we presented this case study. So onward we go to the analysis :)

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