Net, Blogs and Rock ‘n’ Roll – Book Review

Actually it was last month – March 2008 – when I got my turn for book review. Personal note here, I didn’t got any opportunity to do ANY case reviews! Goddangit. There was some fiasco in term of scheduling so I got TWO book reviews in row! Boy, am I tired or what?

Anyway, I took this book. Yep, Net, Blogs and Rock ‘n’ Roll by David Jennings. I found this book at Kinokuniya Plaza Senayan with a price freakingly 300,000 IDR (US$ 30 or so.) The main reason I bought this book is because my thesis for my Master degree is about New Media (Web 2.0) and this book covers nearly 80% of my thesis topic. Damnit, with a price of a reference book like that, I HAVE TO GRADUATE THIS YEAR.

Okay, where were we? Oh yeah, the book review. Lets go through this book one by one, shall we?

Case Study Review (23 January 2008)

As usual, my apologies for not updating quite, um, often. It seems that a post for a month eh?

Anyway, for January’s case review, it was one of my colleagues that got the honor to present a case study about Google Inc.

Google Inc.

We all know that Google is one of the most respected and, also to mention, beloved brands in the world. Started by the duo Page and Brin, Google expanded rapidly as the pioneer in search engine industry in the Internet. During that time (1995-1996, methink) the Internet wasn’t as sophisticated as now (well, d’uh) and during 2000 alone, there was ‘dot-com bubble’ where many web-based companies went bankruptcy or filed liquidation.

Case Writing (Starbucks Indonesia)

I mentioned at my previous entry about a book called ‘The Starbucks Experience’ by Joseph Michelli. Well, I should say that I like that book very much that I used it for my book review at the last 14 December 2007. However, after I done my book review, my supervisor asked me whether I would be interested or not in helping him to write a case about Starbucks. Specifically, Starbucks in Indonesia.

I agreed at that time and I should say that it was the fastest case that I ever wrote. It took me around 5 consecutive days to search the data and information available and sum it all up into a full case study. Fortunately my supervisor was glad with the case and even though he said that the case might need more additional information, it was ready to be used inside classrooms.

So, anyway, I would like to tell about this case. As you can see, the title is about Starbucks Indonesia. The reasons why we took Starbucks Indonesia are first of all, we already fed up with case studies about Starbucks. Yea yea we all know it was a guy named Howard Schultz who went to Italy during his business trip and inspired with the ambience in Milan’s coffee shops he came back to Seattle and made his first coffee store. At first it was named Il Giornale.

Wait, you asked, I thought the name is already Starbucks…

Book Reading (December 2007)

Okay people, I know that it has been such a helluva long time for me to be – finally – popped out here again, in one piece and in flesh

Anyway, today’s topic is about a book that I read last week and I believe that everyone of you already familiar with the company’s name that attached with this book.

The title of the book is – drum rolls, please – The Starbucks Experience by Joseph Michelli.

Case Study Reading (13 November 2007)

This case was not at any case study reviews in my division. In fact, this case was for my final exam’s material and the students were obliged to read the case for the exam. However this one still considered as case study nonetheless (d’uh) and today I present you Jamcracker case study.

The topic was about company management, innovation and how the company could be the pioneer in a business and still they must face the challenges ahead because, lets face it,according to Moore’s Law, technology is developing in every 6-months span. The challenge here is how the company could deliver its best performances to their clients (and please mind you, their clients are those top guys and top-notches at the spot) so they could – well, at least – survived.

Case Study Review (4 September 2007)

The topic of the case was about Operational Management – Procurement process, to be exact. Took a location at Australia, the case told us about one company named Boeing Australia Limited.